Predictive Analysis

Companies have spent many years building enterprise data warehouses and using business intelligence (BI) tools to report on the business. But predictive analytics is different. Advanced statistical, data mining, and machine learning algorithms dig deeper to find patterns that traditional BI tools may not reveal.

Business intelligence allows organizations to better understand, analyze, and even predict what’s occurring in the overall environment and in their company. BI helps your organization turn data into useful and meaningful information which you can distribute to those who need it, when they need it, wherever they need it, so that they can make timely and better informed decisions.

It allows organizations to combine data from a wide variety of sources and see an integrated, up-to-date, 360-degree view.

When they are used together, data mining and predictive analytics can really make marketing more efficient.
There are many techniques and methods for this, and one of them is business intelligence data collection.

Now we get to a point, what is business intelligence data?