ROI

It is well known that in today’s overcrowded global market, the biggest challenge is to sell your product or service. Many people are capable of producing fine products, but not all of them are good at selling them successfully. And that is the key to a successful business. The evolution of sales started centuries ago, but real diversification of sales channels exploded during the 20th century. From traditional retail sales, over direct sales, B2C and B2B sales, telesales, marketers have been struggling to find the best way to acquire customers for their products or services.