The Emergence Of Native Ads On Mobiles
We are in the post-PC era. Really soon, billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.
According to recent research issued by the IAB, Internet ad revenues hit record-breaking double-digit growth, reaching nearly $37 Billion dollars in 2012. Also, for the second year in a row, mobile as a platform achieved triple-digit growth, surging 111% to $3.4 billion. Indeed, the market potential of mobile advertising is huge.
Important Big Data Trends
In this article, we are going to mention few big data trends for which we believe are important.
We've noticed the rise of easy access to cheap analytic tools lately, just like probably you did as well. This gives us a questions we should think about: Will this require from you to rethink your business model? The progress of technology will enable you to redesign how, where and how often you capture customer data. That's reality. We all have a choice in this and we are not the victim of what data others tell us is available.
Mobile Apps Statistics
Marketing to women is a massive and growing industry. However, it doesn’t appear to have hit the world of mobile marketing in any really big way yet. But this will be changed soon.
It's a really big question why are app developers not marketing to women more.
As soon as marketers see the latest research from Apsalar, that’s certainly about to change.
Social Media Marketing Potential
We all know that social networks like Facebook, Twitter and LinkedIn are daily destinations for millions of people.
Great thing about marketing on those networks is that their ad products offer targeting according to specific demographics, social connections, interests, and habits.
As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.
The Growth of Mobile Commerce
The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market.
This is really important question to think about.
In 2010, mobile commerce took part with only 3% of e-commerce. But, by the end of last year's holiday shopping season, that number had risen to 11%.
How Mobile is Changing Business [Infographic]
Infographic source: Kissmetrics.com
Mobile Commerce Growth
It's a fact that mobile users today carry mobile devices everywhere they go. They are already using their phones to redeem coupons, research products, or pay for things online and offline. This became something completely normal.
With mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale. This is something very important.
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