Big Data

Big data has been very popular during the last year, and that is a trend that is likely to continue. The term itself is appearing everywhere – social networks, blogs and news portals. But what is it all about?

For the very beginning, we should be aware that the most powerful analytical tools are only as good as the data they crunch.

This means that intelligence built on bad data can be worse than no analysis at all. That's maybe surprising, but it's a fact.

It's not rare case that lots of companies make important decisions or formulate strategic objectives with full knowledge of facts that their data is flawed or incomplete.

Did you know that measuring actual customer behavior instead of behavioral intent can dramatically increase your marketing effectiveness?

If you're trying to understand your customers' behaviors, probably the last people you should ask are your customers.

In this article, we are going to mention few big data trends for which we believe are important.

We've noticed the rise of easy access to cheap analytic tools lately, just like probably you did as well. This gives us a questions we should think about: Will this require from you to rethink your business model? The progress of technology will enable you to redesign how, where and how often you capture customer data. That's reality. We all have a choice in this and we are not the victim of what data others tell us is available.

The term big data is becoming more and more popular and spread everywhere around us. The usage of these two words in any context draws attention from executives to data scientists and business users in organizations of any size.

While there are many definitions for big data, we offer you a simple definition: Big data can be defined as data that cannot be processed using traditional data processing techniques due to its characteristics and complexity.