Predictive Analysis

Big data has been very popular during the last year, and that is a trend that is likely to continue. The term itself is appearing everywhere – social networks, blogs and news portals. But what is it all about?

Did you know that measuring actual customer behavior instead of behavioral intent can dramatically increase your marketing effectiveness?

If you're trying to understand your customers' behaviors, probably the last people you should ask are your customers.

With more data streams coming online and their integration into existing BI, CRM, ERP and other mission-critical business systems, the single view of the customer may finally come into focus. While most customer service and field sales representatives have yet to feel the impact, big companies such as IBM and MicroStrategy are working to see that they do soon.