Business Analytics

Did you know that measuring actual customer behavior instead of behavioral intent can dramatically increase your marketing effectiveness?

If you're trying to understand your customers' behaviors, probably the last people you should ask are your customers.

In order to make success in analytics, both strong analytical leaders and executives who are willing to make a long-term commitment are needed. Nowadays, the analytical leaders spend as much time discussing how to manage people, projects, and processes as they do technology and architectures.