The Emergence Of Native Ads On Mobiles
We are in the post-PC era. Really soon, billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.
According to recent research issued by the IAB, Internet ad revenues hit record-breaking double-digit growth, reaching nearly $37 Billion dollars in 2012. Also, for the second year in a row, mobile as a platform achieved triple-digit growth, surging 111% to $3.4 billion. Indeed, the market potential of mobile advertising is huge.
Mobile market predictions for 2013
For sure, 2012 has shown that the mobile industry is a pretty tough business to be in. One thing's for sure, the industry should keep us all on our toes in 2013.
Next year sees a vicious battle for the so-called coveted No. 3 spot for mobile operating systems behind Google's Android and Apple's iOS. The contenders are Microsoft's Windows Phone 8 and Research in Motion's BlackBerry 10. Both have expressed confidence that they have what it takes to be the third player in this increasingly crowded business.
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