Online Marketing

The rate of change in the digital world is in constant acceleration. New social apps and networks are coming up overnight and it’s becoming increasingly difficult to tell recognize the next killer app.

When our social customers like us on Facebook, 60% of them expect to find peer-to-peer experiences and 46% expect incentives or rewards. Also, 40% of consumers say they want more from brands in social media. It's really important to be aware of this. Consumers just expect brands to be there engaging them in specific ways.

We all know that social networks like Facebook, Twitter and LinkedIn are daily destinations for millions of people.

Great thing about marketing on those networks is that their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.

When they are used together, data mining and predictive analytics can really make marketing more efficient.
There are many techniques and methods for this, and one of them is business intelligence data collection.

Now we get to a point, what is business intelligence data?