Mobile Commerce

With the mass adoption of smartphones and tablets, the world is slowly coming to a new stage, for a new move. World is going away from fixed-point, card-based transactions and going toward those completed on mobile. The old dream of the "digital wallet" is coming true.

The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market.

This is really important question to think about.

In 2010, mobile commerce took part with only 3% of e-commerce. But, by the end of last year's holiday shopping season, that number had risen to 11%.

It's a fact that mobile users today carry mobile devices everywhere they go. They are already using their phones to redeem coupons, research products, or pay for things online and offline. This became something completely normal.

With mobile, it's now feasible to track an individual from the very first intention to shop for an item, to the actual purchase at point-of-sale. This is something very important.