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In the previous article What Do B2B Buyers Expect from Their Suppliers, we have explained the change that happened, and is still happening to B2B buyers, and how B2C approach influences them. Now, we want to focus on the behavior of modern B2B buyers, and their experience, which impacts the way their suppliers approach the process of B2B selling.

Changes have happened in the way B2B buyers look at the process of purchasing goods from their suppliers. And most of these changes are not easy to see, even though some of them are not small, until you dig deeper into the behavior and expectations of modern B2B buyers. But, in order to explain these changes, let's ask ourselves one important question. What is B2B, and B2C, and how they differ?

With the support of their Predictive Analytics data implemented using artificial intelligence (AI) algorithms, deep learning, reccurent network or convolutional neural network models, Onine Retailers will be able to:

Retail world changes rapidly and dramatically, influenced by two overriding factors. First one is technology. The second one, strongly affected by the first is consumer behavior. Only a few decades ago, being a retailer was much simpler and easier. The store represented one and the only place for creating consumer experience. With the rise of Information Technology, personal computers, internet, and finally mobile devices (smart phones and tablets), retail businesses faced multiple challenges in their struggle to attract and retain customers.

You most likely know that Google is now using mobile-friendliness as a significant ranking factor. Websites that are not properly optimized for mobile devices will achieve lower rankings in mobile search results; and this is no small matter, given that mobile internet usage has now overtaken desktop usage.

ORIGINAL ARTICLE: https://www.toptal.com/data-science/social-network-data-mining-for-predictive-analysis 
AUTHOR: Elder Santos

Big data has been very popular during the last year, and that is a trend that is likely to continue. The term itself is appearing everywhere – social networks, blogs and news portals. But what is it all about?

Predictive analytics in the cloud is becoming mainstream, with broader and accelerating adoption. We can say this based on recently completed Predictive Analytics in the Cloud Research, from Information-management.com

You can download the full report  from the Information Management white paper library, but in this month’s column I thought I would highlight a few interesting results.

Few different researches are showing us that the purchase and usage behavior of consumers on each mobile operating system is different.

If you didn't know until now, here are some facts:

For the very beginning, we should be aware that the most powerful analytical tools are only as good as the data they crunch.

This means that intelligence built on bad data can be worse than no analysis at all. That's maybe surprising, but it's a fact.

It's not rare case that lots of companies make important decisions or formulate strategic objectives with full knowledge of facts that their data is flawed or incomplete.

As a business owner, you would want to have an mobile application which is adaptable on various platforms so people can use it on the go, wherever they go, however they go. Two most popular mobile platforms today are iOS and Android. Also, you should always keep in mind that developing an application for BlackBerry and Windows mobile is also worth thinking.

Source:infographiclist.com

As you are well aware, the business world has gone through some of the most rapid changes within the last few years. Of course, it’s not easy to keep up with the ever-changing business intelligence world.

But with the advent of digital marketing and online analytics, companies now have possibility to learn more about their customers than ever before. In fact, it’s been reported that 90% of the world’s data has been created within the last two years alone.

Did you know that measuring actual customer behavior instead of behavioral intent can dramatically increase your marketing effectiveness?

If you're trying to understand your customers' behaviors, probably the last people you should ask are your customers.